Evaluation - Part One

In what ways does your media project use, develop or challenge forms and conventions of real media products?

When filming and putting together our music video, it was important we took into consideration all of the background information and knowledge we had learned about real proffesional music videos - and the rules they obide by.
We decided that our chosen song would work best as a narrative based video. By doing this we were able to tell a story throughout the video focusing on relationship issues. Personally, as a viewer I prefer watching narrative based music videos as opposed to performance based ones. I think they are far more interesting and appealing to the viewer.
One of Goodwin's Principals talked about matching lyrics to visuals. Everytime we filmed a scene we had this rule in our minds. And by watching our video, it can be seen that we executed this quite well as the visuals more often than not, tie in with the lyrics being sung at the time.
When researching music videos we learned that the footage always cuts in time with the beat. So when editing, we spent a lot of time making sure out footage was cutting in time with the beat of the music.
When constucting our magazine advert and CD cover, we had to try to create a 'brand or identity' I think Alfie is the identity, if you like, of the video as the story is based on him and he is the character that features the most in it. So it made sense to put him on the cover.

More Filming

The next stage of filming took place along side ninesprings river. This was the scene where the female character, played by Amy, is on a 'rebound date' with a male character played by myself. This part of the video is showing the separation of the original couple.
We filmed the same footage twice, once with me and amy, then once with alfie and amy. By doing this we were able to show the past and present times.

Final Product

Filming Continued...

The next stage of our filming took us back to the living room in my house. This time we had Amy playing the female character in the song with us, so we were able to film more.


We added in some lip syncing aswell this time, as we were told this would gain us more marks.
We managed to get a lot of important footage filmed today that set the scene well.

Song Lyrics Analysed

Artist Background - The Nites.

The Nites consist of two people. Anthony, who does the vocals, and Michael, who plays the guitar. Both men are from South London, they met in 2004 and began playing gigs round the acoustic circuit in and around London.
At first they only sung cover songs, but now they write all their own stuff.
The band have recently released a new album which is available for download on itunes.
The Mail on Sunday described them as 'Brilliant Pure Popular Rock.' They also went on to say 'The Nites continue to build on their experiences and thrive on the excitement of what lies ahead'

Locations Continued...

Another filming location will take place in a restaurant. We want to show the couple being together and use close ups and reaction shots to represent their feelings to the audience.
In the song, the lyrics mention about a 'fake smile' so it is important we try and make reference to this in the visuals. The timing of matching the lyrics to the visuals is extremely important, if the timing is out then it will be made to look like one of those badly dubbed translated adverts seen on television.